How Are You Adding Value During Your Project?
Most projects have several phases. Take a website build: you have discovery, strategy, specifications building, information architecture, visual design, technical development and deployment. How much value are you or your agency creating during each phase?
Which phases create work (and pain) for your client?
Where is the value of your expertise, skill or talent most apparent? Does your client agree?
Answer these questions and you’ll understand a) why you got hired, b) why you might not get a referral, and c) where opportunities exist to provide your clients with a fantastic experience from start to finish.
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